pROQUE BEAUTY

Our project with Proque Beauty began with a detailed consultation to understand their brand identity, target audience, and marketing goals, emphasizing elegance, sophistication, and nature-inspired beauty. We developed a logo through brainstorming and sketches, incorporating floral elements and a purple color palette to convey luxury and calmness. A sleek, sans-serif typeface ensured modernity and readability. The final logo featured "PROQUE" over a background of purple flowers. For promotional flyers, we designed visually appealing materials highlighting the brand's unique selling points and included clear calls to action, distributing them strategically in high-traffic areas and online. Comprehensive brand guidelines were created to ensure consistency across all materials. The cohesive logo and promotional flyers effectively communicated Proque Beauty's essence, enhancing brand recognition and driving sales.